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Available Exclusively at ASDA Now!

Frosé cocktail with a strawberry sticking out the top. Orange spritz cocktail with a slice of orange. A glass of red wine. A bottle of Joy Bright White
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Man with afro hair and pink eyeliner in a blue patterned shirt laughing with his eyes closed while holding a glass of red wine.
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Woman in dress holding a bottle of JOY branded wine up with a glass in the other hand. The dress is bright green and the backdrop is a teal colour.
Dress up for joyous times
Curly afro haired man drinking white wine. The backdrop is a solid yellow and his shirt is white/light blue striped.
Drop it like it's hot, sip it like JOY

The world of joy

We Run This Mother

Introducing a joyous and shareable new wine-drinking experience, designed for good times, feelin’ fine and individuality. Say goodbye to those stuffy, overcomplicated wines of the past and get ready to embrace the vibrant, always sassy, world of JOY.

Our four varieties of sweet wine - Juicy Red, Bright White, Orange Spritz, and Fruity Rosé - are here to redefine how you enjoy your vino. You in? Thought so.

Welcome to JOY – It’s wine without convention.

Who are we?
People in their twenties holding different bottles of JOY wine. The people are diverse and there's a solid blue backdrop.
Essentials for a house party
Woman in bikini holding JOY Orange Spritz against a pink backdrop. The bikini is bright blue with orange spots.
Summer ready baby Orange Spritz

Orange
Spritz

Joy Orange Spritz.

Juicy
Red

JOY Juicy Red.

Fruity
Rosé

Joy Fruity Rosé.

Bright
White

A bottle of Joy Bright White wine.

Where to Find us

Age gate square.

Our Stockists

You can get your hands on Joy Wine exclusively at ASDA. Get ready to sip on your favourites, and in the meantime, keep an eye out on our socials at @joywineofficial for all the latest wine chat. You know we love to see it.

Exclusively at

No need to be a wine expert around here. So, forget searching for grape definitions online.

JOY is all about you – your authentic joy, moments and memories that revolve around endless fun and blissful besties. Our range focuses solely on delivering pure enjoyment, without the need for complicated explanations, or (thankfully) pronunciation lessons.

It’s time for wine to officially glow up, and we invite you to join the movement. Get ready for a sip of unapologetic JOY.

The World of JOY

The beeeeest wine ever ever ever, like ever ever.
5/5 Stars
Honestly, there’s a bottle for every occasion. I’m obsessed with them all.
4/5 Stars
I’ve found my new fave wine! So delish and oh so palatable.
4/5 Stars